Category: emotion
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AI for Missile Guidance
This morning I experienced a range of emotions, from surprise and pride to hope and fear and concern, all at once. I co-created the first AI that mimicked the emotional pathways in our brain with Prof. Lucas and Dan Shahmirzadi 21 years ago. We named it BEL (Brain Emotional Learning) and applied it to various…
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Emotional Ads?
Emotional ads bypass consciousness and penetrate attention to reach deeper levels of the subconscious. In fact, they have a privilege, the privilege that the logical ads don’t have. More interestingly, even more attention doesn’t necessarily mean more influence. It’s the opposite!! Since emotion plays subconsciously, the less conscious attention means better ad results. Your emotional…