Emotional ads bypass consciousness and penetrate attention to reach deeper levels of the subconscious. In fact, they have a privilege, the privilege that the logical ads don’t have. More interestingly, even more attention doesn’t necessarily mean more influence. It’s the opposite!! Since emotion plays subconsciously, the less conscious attention means better ad results.
Your emotional predispositions have in fact the greatest influence on your brand favorability and therefore, your choice. On the contrary, the ad’s message is a naive drive.
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Emotional Ads?
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