Author: nimaschei

  • Emotional Ads?

    Emotional ads bypass consciousness and penetrate attention to reach deeper levels of the subconscious. In fact, they have a privilege, the privilege that the logical ads don’t have. More interestingly, even more attention doesn’t necessarily mean more influence. It’s the opposite!! Since emotion plays subconsciously, the less conscious attention means better ad results. Your emotional…

  • No To Bolsonaro’s BS

    Yesterday’s protest in #saopaulo to support the preservation of #amazonforest. The @jairmessiasbolsonaro’s anti-amazon policies have led to a sharp increase in #deforestation in #amazonbrazil. #Bolsonaro and his supporters are trying to hide behind old #colonialism propaganda.

  • Unsustainable Future of Media

    @Healthline just acquired @greatist, a bigger competitor of our @PositiveMed. More M&A will happen in media, especially in health & wellness. Space is very competitive for small & mid-size media and less competitive for larger corporations. The cost of acquisition of traffic is going up, and the advertising industry hasn’t come up with new business…

  • Being Independent

    Today, PositiveMed is celebrating its 7-year anniversary. Many thanks to all who helped us make health care a little more positive, independent and people-oriented, through publishing uplifting, informative and simple articles with millions of audience on social media. We live in a world, governed by the greed of corporations. Back in 2011 when we started…